Eliax

OUR WORK

We partnered with Eliax to shape the brand from the ground up, positioning a complex clinical technology within a clear, human-centred narrative. Eliax connects consumer wearables with clinical-grade analytics, allowing heart health to be monitored continuously and effortlessly.

Our goal was to capture this quiet power: a platform that operates in the background, yet delivers vital insight. The brand identity reflects clarity and trust, designed for both clinicians and patients, while the tone remains grounded, accessible, and medically credible. From naming and visual identity to messaging and launch materials, the Eliax brand introduces a new category of care: wearable-integrated, software-first, and clinically aligned.